I've just bought a new phone. It is a Sony Ericsson K800i
What a pleasant surprise to see it includes a pre-installed RSS reader!
This will surely increase the take-up of RSS, as people scroll through the available functions on their phones they are bound to ask 'what is RSS?' when they see 'RSS Reader' with its little orange icon listed. And what better a way for busy doctors to receive all the latest news updates on their speciality than directly to their mobile phone/Blackberry?